British artist Stuart Semple claims to have made "world's whitest white paint"

Stuart Semple has launched what he calls the "world's whitest white paint" after developing the world's "pinkest pink" and the "blackest black" paints.

"White 2.0" is over 50 per cent brighter than the best-selling white acrylic paint, he claims. According to the website that sells the colour, it can be applied with a brush or sprayed on a surface. It apparently sticks to just about anything - paper, card, plaster, wood, metal, and glass.

"It is over 59% brighter than normal acrylic, supper opaque, ultra matte and goes on with one coat," Semple wrote on Instagram.

The paint is made using high-quality pigments, mattifiers, a new acrylic base, optical brighteners and a flat pigment matrix.

White 2.0 is developed from "beta version" of the white paint, which Semple created as a prototype with his team of scientists a few years ago, reported Dezeen magazine.